• Every doctor on our team has personally opened one or multiple successful cold start locations.

    iCare Advisors understands your needs. We have walked in your shoes, taken on exorbitant amounts of student debt, and risked it all to achieve our dreams. We have helped hundreds of practices through this stressful and time-intensive process and are here for you. You will have unlimited access to our entire team throughout your cold start journey.
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    We're very selective in choosing future clients.

    iCare Advisors has a selective process for client engagement. We firmly believe that starting cold is not for everyone. We also have a broad knowledge base of cold start activity in specific geographical areas allowing us to make successful location recommendations based on maintaining competitive balance. We will be the first to let you know if we think that opening a cold start practice is not the best option for you and provide you with alternative solutions to meet your goals. We only choose to work with driven doctors, and their support network, who exemplify the entrepreneurial spirit to thrive in an evolving, competitive marketplace.


    iCare Advisors does not receive any “kickbacks” when we make financial, equipment, or vendor recommendations.

    iCare Advisors is unique in the industry with respect to our steadfast ethics. We never take any form of financial compensation for any of our vendor recommendations. We are invested solely in the best interests and success of our clients. This means we are not tied to any vendor program and are able to change recommendations in real time to ensure that we offer the best technology, programs and pricing for our clients. These principles and relationships allow us to pass all savings directly to the client.


    Our process is customized to meet your needs.

    While we recognize that there will be common foundational elements to any successful cold start, each of our clients has a unique practice mission, financial and family scenario, location, demographic, and professional experience. Our engagement is specific to each client’s needs and vision for their practice. This includes, but is not limited to: branding, design, equipment, frame inventory, and vendor selection. We each have personal expertise in different modes of practice including specialty contact lens, high-end optical, dry eye, myopia management, advanced care and pediatrics. Your process and projections will vary based on your mission and model.


    Help is available outside normal business hours.

    We understand that our clients are in active patient care and have additional family obligations or academic commitments. We have designed our program to meet the needs of a busy professional. We are available 24 hours a day through our many client-friendly communication platforms to discuss your project as it develops. There is no need to wait for a weekly call when you can text, call or email our entire team at any time.


    iCare Advisors is truly unique in the industry.

    Every member of our team has been part of a cold start optometric practice and is still actively involved in private practice. You have access to our entire team throughout your journey. Our current involvement in private practice allows us to adapt to current optometric trends and ever-changing, third-party insurance formularies so that we can apply new strategies to maximize profitability.


    We focus on opening lean when taking on personal debt.

    We have multiple lending partners to meet your cold start needs. We have never had a single practice default on their loan. Our financial partners trust us because they know our clients will receive sound advice and will be responsible and profitable. We understand lending restrictions and customize your project based on your tolerance for risk and access to capital. iCare Advisors cold starts are among the most modern, visually appealing, well designed, technologically advanced practices in the industry. While we do not believe in incurring debt that does not generate a return on investment, we firmly support and encourage our clients to practice full-scope optometry in a cutting-edge environment that fulfills their mission.


    iCare Advisors is driven by data.

    With hundreds of cold starts in our data base, we are able to accurately develop a business plan and pro forma to meet the needs of your lending institution and assess your performance throughout our engagement and into lasting profitability. Our data is all-inclusive and industry specific. Our team works tirelessly to update current levels of insurance reimbursement, contact lens pricing, formulary lens changes, metrics, profitability, rebate structures, updated billing and coding principles, credentialing roadblocks, and solutions to unexpected problems encountered in the daily life of a new private practice owner.